Your Subscriber Analytics Reports are available from the “Analytics” tab, within the “Subscribers” sub-tab.
Subscriber Growth shows you how the number of subscribers you have changes over time. It tracks the incremental changes due to events impacting Subscriber Count across 3 categories:
- New Business: Increases in Subscriber Count from new customers, such as new signups or conversions from trial/free to paid.
- Reactivation: Increases in Subscriber Count due to previously canceled accounts becoming active again.
- Churn: Decreases in Subscriber Count due to subscription deletions, cancellations, account closures, or downgrades to a free level
Your Net Subscriber Growth is essentially the sum of these 3 categories:
Just like MRR Growth in our MRR Analytics, we present Subscriber Growth both as a chart and as a table of data. Note that you can click any cell of the table to drill into the accounts that comprise the data you see:
Your Total Subscribers is the point-in-time value of the total Subscribers. Total Subscriber counts include subscriptions that are:
- On Hold
- Past Due
- Trialing (with a paid trial fee or an immediate setup fee)
The Subscriber Count at the end of any period or timerange is correlated to your Net Subscriber Growth:
In order to drill deeper into what is affecting your Subscriber Count, we provide a Details view of the events that impact your Subscriber Count.
This is available via any of the following methods:
- Clicking the “View Details” button when hovering over a bar in the Subscriber Growth Chart.
- Clicking a cell in the data table for a given category in a period.
- Clicking the “View Details” button when hovering a bar in the Subscriber Count Chart.
From within the Details popup, you can change the category filter to focus on a given category or all categories. If a Churn event has an associated Churn Reason Code, the code is displayed next to the subscriber’s name and hovering over the code shows the its description. Note: not all churn events will have a churn reason code. Only churn events that occurred after setting up the site’s Churn Reason Codes will have an associated reason code.