Subscriber Analytics Intro

Please be aware that Subscriber Analytics is currently in Beta status.

Using and Understanding Chargify Subscriber Analytics Reports

Your Subscriber Analytics Reports are available from the “Analytics” tab, within the “Subscribers” sub-tab.

Subscriber Growth

Subscriber Growth shows you how the number of subscribers you have changes over time. It tracks the incremental changes due to events impacting Subscriber Count across 3 categories:

  • New Business: Increases in Subscriber Count from new customers, such as new signups or conversions from trial/free to paid.
  • Reactivation: Increases in Subscriber Count due to previously canceled accounts becoming active again.
  • Churn: Decreases in Subscriber Count due to subscription deletions, cancellations, account closures, or downgrades to a free level

Your Net Subscriber Growth is essentially the sum of these 3 categories:

Net Growth = New Biz + Reactivation - Churn

Just like MRR Growth in our MRR Analytics, we present Subscriber Growth both as a chart and as a table of data. Note that you can click any cell of the table to drill into the accounts that comprise the data you see:

Total Subscribers

Your Total Subscribers is the point-in-time value of the total Subscribers. Total Subscriber counts include subscriptions that are:

  • Active
  • On Hold
  • Past Due
  • Trialing (with a paid trial fee or an immediate setup fee)

The Subscriber Count at the end of any period or timerange is correlated to your Net Subscriber Growth:

Period-end Subscriber Count = Period-start Subscriber Count + Net Subscriber Growth

Subscriber Details & Events

In order to drill deeper into what is affecting your Subscriber Count, we provide a Details view of the events that impact your Subscriber Count.

This is available via any of the following methods:

  • Clicking the “View Details” button when hovering over a bar in the Subscriber Growth Chart.
  • Clicking a cell in the data table for a given category in a period.
  • Clicking the “View Details” button when hovering a bar in the Subscriber Count Chart.

From within the Details popup, you can change the category filter to focus on a given category or all categories. If a Churn event has an associated Churn Reason Code, the code is displayed next to the subscriber’s name and hovering over the code shows the its description. Note: not all churn events will have a churn reason code. Only churn events that occurred after setting up the site’s Churn Reason Codes will have an associated reason code.