Dunning is the process of how you communicate with your customers in regards to failed credit card transactions and expiring credit cards.
Chargify helps manage the dunning process, or what we like to call the “unhappy path.” This is what occurs when a credit card or ACH transaction fails. Chargify helps you manage this process by giving you a set of tools to automate the process of addressing failed cards.
Easily customize your dunning communications by using any of the following:
- Create a host of customized messages addressing the different reasons that credit cards fail
- Set up automatic retry schedule for failed transactions with/without an email
- Set up proactive communication with your customers when their cards are about to expire.
We have found that up to 50% of lost customers are due to failed or expired credit cards simply because the process is so difficult to manage for merchants. Chargify’s tools help you save time, be efficient, and retain more customers.