When a subscription is past due for payment, Chargify helps you recover the payment and retain your customer with automated dunning capabilities. This may occur due to a failed credit card transaction or payment not being received per the net terms of a manual invoice subscription. Dunning processes involve a series of steps for communicating and attempting to recover amounts owed for your services. When employed, a dunning strategy can help you retain more of your customers and revenue.
The following video provides a brief introduction in how the dunning process works in Chargify.
In general, dunning processes consist of a series of emails sent on intervals you define to inform the customer of lack of payment and ask for corrective action to be taken. For automated collection methods, payment retries can also be executed. Since the dynamic of each payment method is different, Chargify enables you to set up a dunning strategy for each payment method you employ. This makes it possible for you to best tailor your dunning process to your business.
You are also able to define the final action you want taken on your subscriptions which complete the dunning process but are still past due. Subscriptions can be set to move to an ‘unpaid’ status, in which they will remain active and continue to accrue charges. This method is typically used when you want to continue to collect payment after the dunning process but want the subscriber to continue to be able to use your services. Alternatively, you can choose to have subscriptions move to a ‘canceled’ status at the end of the dunning process. In this state, the subscription is no longer active and no longer accumulating charges. This is often done to prevent use of the service until payment is received.
In general, the elements of your dunning strategy which are customizable include the frequency and number of communications you send to past due subscribers, the content of those communications, and the cadence at which you retry automatic payment methods. The Chargify platform provides template emails for your use. It is also possible to use our Twilio integration to communicate via SMS in the dunning process. Each can be modified to best fit your needs. The following sections detail the specifics for each dunning method.
It may be the case that you will continue to collect on invoices after a given subscription has canceled from dunning. The “cancellation of invoices in collections” setting allows invoices to enter a ‘collections’ status after dunning for a set number of days. Once that time has passed, only then will the invoice be marked as ‘canceled’.
This setting can be controlled from Config > Settings > Invoices.